Strategic Partnerships
add value to your product
In a strategic partnership, two businesses intertwine their efforts in a certain area, such as marketing, supply chain, integration, technology, finance, or a combination of these.
Whether you’re a startup or a growth company, there are many reasons to consider entering into a strategic partnership agreement. At the very least, a strategic partnership will add value to your product or service by expanding what you have to offer. A strategic partnership can even be a proverbial ‘match made in heaven’ if the two parties involved reciprocate each other well enough.
two are better than one
A strategic partnership is a mutually beneficial arrangement between two separate companies that do not directly compete with one another.
Companies have long been engaging in strategic partnerships to enhance their offers and offset costs. The general idea is that two are better than one, and by combining resources, partner companies add advantages for both companies through the alliance.
